The Natural Balance
Overview
From serenity to strategy = success.
When The Natural Balance, a luxury wellness and aesthetics brand, set out to expand their reach and attract more qualified clients online, they partnered with Duncross Media to create a paid media strategy that delivered results, beautifully and efficiently.
Strategy
We built an integrated campaign designed to reach and resonate with their target audience.
- Instagram Ads: Visually-led campaigns that showcased the brand’s calm, aspirational aesthetic, connecting directly with clients seeking premium wellness and skin treatments.
- Google Ads: Precision-targeted campaigns capturing local and high-intent searchers ready to book consultations.
- Creative Optimisation: Consistent testing and refinement of visuals, messaging, and audience segmentation to ensure every ad reflected The Natural Balance brand values, calm, luxury, and trust.
Results
+200%
Overall ad performance improvement across Google & Instagram
+380%
Improvement in lead generation
A significant uplift in brand visibility, client enquiries, and appointment bookings
Impact
By combining strategic precision with brand-aligned creativity, The Natural Balance achieved exceptional growth, more leads, more visibility, and stronger connections with their ideal clients. Duncross Media helped them find the perfect equilibrium between creativity and conversion.
