Marty Mason
Overview
Marty Mason – Making style measurable!
When Marty Mason, a contemporary clothing and lifestyle brand, wanted to elevate their online presence and drive more in-store sales, they partnered with Duncross Media to craft a bold, data-driven marketing strategy that delivered impact from every angle.
Strategy
We combined creative storytelling with analytical precision to amplify visibility, engagement, and conversion.
- Google Ads: Smart campaign optimization and refined targeting led to a 240% increase in traffic and a 120% rise in revenue, driving more conversions from the same ad spend.
- Instagram Ads: Visually led campaigns captured the brand’s modern aesthetic, expanding awareness and engagement, with reach up 950% and traffic up 780%.
- SEO & Local Strategy: On-page optimization and local search enhancements grew local visibility by 380%, bringing more customers into physical stores and strengthening brand recognition in key markets.
Organic social media:
- We built an organic social presence that was as stylish and distinctive as the brand itself.
- Content Strategy: Developed a cohesive social plan reflecting Marty Mason’s modern, design-forward aesthetic — balancing editorial polish with authenticity.
- Visual Storytelling: Curated lifestyle imagery, fashion features, and behind-the-scenes moments to showcase the craftsmanship and character of the brand.
Results
+240%
Website traffic improvement
+120%
Revenue via Google Ads
+950%
Instagram reach increase, with traffic up 780%
+380%
Local searches
Main brands ranked on the first page of Google
Impact
The success of Marty Mason’s organic social strategy went beyond metrics, it captured the attention of major industry players. The brand’s elevated online presence and distinctive aesthetic resonated so strongly that Apple approached Marty Mason to feature pieces from their collection in an upcoming TV pilot. What began as a social growth campaign evolved into a moment of mainstream recognition, highlighting the power of authentic storytelling and creative consistency.
Through strategic precision and creative execution, Duncross Media helped Marty Mason turn digital engagement into real-world growth. The result, a brand with sharper visibility, stronger sales, and style that truly moves.
