Black Metal Doors
we are Based in North Yorkshire, UK
Est 2014
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[02]
Strategy
After building a fully capable eCommerce website we then focused on a performance-driven Google Ads campaigns designed to cut wasted spend and boost conversions.
- Precision Targeting: Refined keyword lists to focus on high-intent search terms, ensuring ads reached buyers actively seeking bespoke metal and glass doors.
- Creative Ad Optimisation: Crafted compelling ad copy and visuals to reflect the brand’s bold aesthetic, strong, modern, and architectural.
- Data-Led Refinement: Continuous A/B testing, bid adjustments, and audience segmentation to maximise ROI while minimising cost per click.
[03]
Results
+87%
Revenue increased through Google Ads
-63%
Cost per click reduced, greater efficiency, more qualified leads, and stronger profitability
Improved lead quality and conversion consistency across campaigns.
[04]
Impact
Black Metal Doors saw a powerful uplift in performance; more sales, less spend, and stronger digital visibility. By pairing creative messaging with analytical precision, Duncross Media helped forge a paid ads strategy as strong and refined as the doors themselves.
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