The Sugar Art
Overview
Transforming edible color into digital brilliance.
When The Sugar Art, a leading brand in edible color and cake decoration, sought to elevate their online presence and supercharge digital sales, they partnered with Duncross Media for a data-driven marketing transformation that delivered extraordinary results across every channel.
Strategy
We developed a comprehensive, multi-channel strategy focused on driving measurable growth while reinforcing The Sugar Art’s reputation for innovation, quality, and artistry in the baking world.
- Website Optimization: Enhanced user experience and conversion pathways to ensure that vibrant visuals, clear product information, and seamless checkout supported higher conversion rates.
- Google Ads: Precision-targeted campaigns focusing on both brand and non-brand search terms led to an 87% increase in traffic and an impressive 175% rise in sales.
- Meta Ads (Facebook & Instagram): Creative, visually rich campaigns captured new audiences and re-engaged loyal customers, delivering a 475% increase in reach, 270% more traffic, and a 310% lift in sales.
- SEO: Through strategic keyword optimization and content refinement, all primary search terms climbed to first-page rankings, positioning The Sugar Art to challenge their main competitor for the top spot on several high-value terms.
Results
+175%
Sales via Google Ads, with +87% traffic
+475%
Reach via Meta Ads, with 270% traffic & 310% sales
All main keywords on the first page; closing in on #1 positions for key terms
Impact
The Sugar Art’s digital evolution turned color into measurable performance. Through a powerful blend of creativity, strategy, and optimization, Duncross Media helped The Sugar Art transform its online visibility into record-breaking sales growth, proving that when brand artistry meets smart marketing, the results are truly spectacular!
