Merge Home

we are Based in Atlanta, georgia
Est 2014
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Merge Home
[01]

Overview

Where design-led branding drives real-world results. When Merge Home, a luxury interiors and lifestyle retailer, set out to refresh their brand and expand both online and in-store sales, they partnered with Duncross Media to deliver a complete digital transformation, from strategy to execution.

Year
2025
Services
Website
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Google Ads
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Instagram Ads
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SEO
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[02]

Strategy

We crafted a cohesive, multi-channel marketing plan designed to amplify Merge Home’s identity and drive measurable growth.

  • Website Rebrand: A full digital rebrand brought Merge Home’s elegant, design-led ethos to life online, improving user experience, navigation, and conversion flow.
  • Google Ads: Precision-targeted campaigns focused on intent-driven shoppers, resulting in a 58% increase in traffic and a 37% uplift in revenue.
  • Instagram Ads: Visually stunning campaigns expanded brand awareness and engagement, with reach up 680%and traffic up 550%.
  • SEO: Strategic on-page optimization and local SEO lifted Merge Home’s main brands to the first page of Google, while local search visibility rose by 180%, driving increased foot traffic and in-store sales.

Organic social media:

  • We built a cohesive organic social approach designed to mirror the beauty, craftsmanship, and style of Merge Home’s collections.
  • Content Direction: Curated a consistent visual language across all platforms — blending lifestyle imagery, product features, and interior design inspiration that resonates with their audience.
  • Visual Storytelling: Focused on showcasing the artistry behind every piece, combining aspirational photography with editorial-style layouts and videos.
  • Community Growth: Implemented an engagement-driven posting strategy to connect with design enthusiasts, homeowners, and interior professionals, nurturing genuine conversations and brand affinity.
Merge Home
[03]

Results

+58%

Website traffic improvement

+37%

Revenue increase

+680%

Instagram reach increase, with traffic up 550%

+180%

Local searches

Main brands ranked on the first page of Google

[04]

Impact

Merge Home’s digital rebrand and marketing overhaul not only transformed their online presence but also reignited in-store success. Through creative storytelling, data-driven optimization, and cross-channel consistency, Duncross Media helped Merge Home become as impactful digitally as it is in design.

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